Salezoo Store

As Uslu Architects, we designed a futuristic store concept for the Salezoo and Bonesta brands, tailored for summer locations. The exterior of the store was envisioned using mirrored stainless steel, allowing the structure to blend harmoniously with its surroundings by reflecting the natural landscape. Inside, we aimed to evoke the sensory experience of sand and water through material choices and spatial flow. Inspired by the sculptural softness of Cappadocia’s architecture, we created structural forms that divide the interior into three distinct volumes while maintaining a sense of organic continuity. At the heart of the store lies a water pool that casts wave-like reflections throughout the space, enhancing the immersive atmosphere. This project brings together both futuristic and traditional design elements, creating a strong dialogue between nature, architecture, and experience. With its seamless integration into the environment and its unique spatial language, the store offers visitors a fresh and memorable approach to retail—one that is sensory, reflective, and deeply contextual.